SOPHIA

About — Performance Engineering Lab

Obsessed
with the result

We pull the absolute optimum out of every system — measured in your day-to-day business.

Read the manifesto

01 — Principles

The only thing we care about is
what got done

S/01

Measure before opining

Every claim goes on the dyno. We start with a baseline from your day-to-day operations — and justify every week against it. No demo numbers, no benchmark poetry.

S/02

Outcome, nothing else

Whether an agent “runs” means little to us. We care about what it finished: orders created, invoices posted, replies out the door. Work done is the only metric we are attached to.

S/03

Every tenth counts

Performance engineering means the last percent of throughput, the last manual minute, the last needless click. “Good enough” is the enemy — we keep tuning until there is nothing left to gain.

02 — The Lab

Not for everyone.
Radically focused

A performance team turns down work. We take on a handful of companies at a time — and go deep, on site, inside the systems, with a baseline, a measurement series and a sign-off. Until the result is beyond debate: counted in work done.

03 — The drive

We bring out
what your systems have in them

We are convinced: legacy systems are undervalued — they run far below their potential. There is nothing we love more than taking a company's inbox, ERP and DMS and finding new ways for these tools, together with the teams operating them every day, to generate more revenue and more margin. The full potential is already there — in your systems, your data, your people. We bring it to the surface.

04 — The team

We know the reality inside companies —
and we know AI software

Simon Tüchelmann

Simon Tüchelmann

Founder and CEO

A serial entrepreneur and technology founder, Simon brings over 14 years of deep experience in manufacturing. He knows the particular world of the German Mittelstand first-hand, and he is driven to close the gap between state-of-the-art technology and traditional industry.

With Sophia, Simon has set out to revitalize European manufacturing. By putting AI to work, he wants to open a new era of industrial growth and competitiveness across Europe.

Adam Touzani

Adam Touzani

Founding Engineer, Full stack

A seasoned software architect and problem-solver, Adam brings over seven years of specialized experience carrying digital transformation onto the factory floor. He is guided by a philosophy of simplicity: translating complex industrial challenges into elegant, intuitive technology that strengthens traditional sectors.

As a founding engineer at Sophia, Adam is the architect behind our customer-facing applications. He turns demanding data into smooth user experiences and makes sure the power of AI is within reach of every manufacturer.

Seung-Zin Nam

Seung-Zin Nam

Founding Engineer, AI Systems

An engineer of rare depth and range, Seung-Zin brings over a decade of experience building software at the intersection of AI and industry. From scientific computing at the Max Planck Institute to AI systems for CNC machines and the agentic bridge between OT and IT in discrete manufacturing, he has spent his career turning hard research problems into production systems that work.

As a founding engineer at Sophia, Seung-Zin builds the intelligence at the core of our platform. Drawing on deep expertise in knowledge graphs, distributed systems and applied machine learning, he designs the AI agents that read, reason over and act on business data — so every decision is accurate, reliable and grounded in the reality of the business.

Help build the Lab

WORK DONE
PUNKT

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