Process — Forward Deployed Engineering
Most AI projects do not fail on the model. They fail on the last mile. The demo works — but between demo and real work sit SAP customizing, Excel, EDI, proprietary interfaces, permissions, bad master data and systems that have grown for 20 years. For us, this last mile is no necessary evil. It is the product.
01
01 — The role
Forward deployed engineers work deep inside the customer's operations and carry what they learn in the field back into the product. What was long unusual is becoming the delivery model for enterprise AI — because the models are strong enough and the last mile remains the bottleneck.
The role is coming into focus. The FDE is neither a classic consultant nor a solutions engineer nor an outsourced software developer. The FDE turns technology into a productive system.
02
02 — The measure
An agent is not an outcome. An agent that explains how an order should be created has not done any work — and ten agents talking to each other are still no business value. What we care about is what ends up in the system: Was the order created correctly? Was the exception resolved? Was the case closed? How many cases ran through without human intervention?
That is why we do not primarily measure chats, agent runs or tokens. We measure work done.
The agent is a tool. Not the product promise.
03
03 — The terrain
For complex industries in particular — manufacturing, machine building and the like — this model is indispensable for us. A business process there rarely belongs to a single system: sales, ERP, purchasing, planning, production, logistics and finance interlock. SAP meets MES, MES meets proprietary machine software — plus DMS, EDI, Outlook, Excel, in-house builds and databases that are decades old. And almost every company is different.
An FDE cannot say: “There is no API for that.” The FDE has to ask: How is this work actually done today? Whether the answer is REST, RFC, SQL, EDI, SFTP or CSV is secondary.
Heterogeneity is no edge case. Heterogeneity is part of the product.
04
04 — The ecosystem
We do not want to replace every existing piece of software with our own — the opposite is more interesting: we want to make existing systems and specialist vendors more holistic. An SAP consultant knows SAP and should keep working with SAP. But why should their view of a process end at the SAP system boundary? If their task needs information from a DMS, CRM, MES or an email, that context should be just as available.
That is what our Enterprise Context Protocol is for: it integrates systems and third-party vendors into our platform. An isolated SAP agent becomes a participant in a company-wide process — a specialized tool does not suddenly have to do everything, it gets the context and capabilities that sit outside its own system boundary. We do not replace the existing ecosystem. We make it interoperable.












05
05 — The responsibility
With this reach comes responsibility. A system may read context from ten or twenty sources — write permissions still have to stay precise. Autonomy does not mean an agent may do everything. Autonomy means defining clearly which work a system can reliably be trusted with.
06
06 — The loop
Forward deployed engineering must not turn into bespoke project business. Behind every engagement sits a system built from all the ones before: every integration, every business rule, every resolved exception and every understood system has made the platform better — and makes the next engagement faster.
F/01
A customer-specific problem becomes a reusable adapter — the next connection ships faster.
F/02
A resolved exception becomes a capability — available to every agent on the platform.
F/03
A deployment becomes platform knowledge — every field learning flows back into the product.
Field work compiled into product IP: with every integration we get better and faster. That is why we will be unbeatable in speed and impact.
07
07 — The engagement
We do not start with: which agent can we build? We start with: what result should end up in the system? Then we work backwards — through processes, integrations, third-party vendors, legacy and edge cases. Until AI becomes real work. On site, in your systems, with a baseline and sign-off:
Day 1–3
Read-only access, systems connected, mapping with your team.
Day 4–6
Policies set: approvals, limits, role profiles, audit.
Day 7–10
First agent in shadow mode against your history, fine-tuning.
Day 11–14
Sign-off and go-live of the first process. Baseline set, measurement running.
After that
Process by process, in your order. Every learning makes the platform better.
Enterprise AI will not be decided by which agent sounds the smartest — but by which system a company trusts with real work.