Millions of configurations.
Uncompromising quality

Reference 01 — The company

One sofa.
Hundreds of thousands of variants

Noah Living designs and sells modular sofas, armchairs and beds directly to consumers. Each piece is made to order by partner manufactories in Germany and Europe and delivered straight into the living room. The product is deliberately configurable: a single sofa model exists in hundreds of thousands of combinations of module, cushion and backrest color.

That configurability is the brand's strength — and the back office's daily problem. Every Shopify order becomes a purchase order to the manufactory, an order confirmation back, a shipping event, a customer question, a payment through one of four payment providers, a supplier invoice, an outgoing invoice with the destination country's correct tax rate and, at the end, a booking line for the tax advisor. A small team closed all of these loops by hand.

Fabric colors × modules × sizes — hundreds of thousands of variants. Each with its own production number.

Reference 02 — The starting point

Ten tools.
No system

Orders lived in the Shopify admin, production and suppliers in Airtable, outgoing invoices in easybill, bookkeeping in Lexware, the tax advisor in DATEV Unternehmen Online — and in between: Excel, email and paper notes. None of them knew about the others. Every handover was a person retyping data — and every process change meant rebuilding ten tools at once. Thousands of orders a year, each with six to seven documents, carried by six people in operations and finance.